Case studies Breadcrumb Separator

North Market Spices

Website Redesign | eCommerce Optimization | Brand Enhancement

North Market Spices is a high-end custom spice, rub and mix company that is based in Columbus, Ohio and has customers all across the country. They are a fresh and dynamic company with a shop located in the Historic North Market in Downtown Columbus. They may be a Central Ohio staple, but they sell and ship to anyone in the US.

CHALLENGE

With the onset of restrictions on in-person contact during the COVID-19 pandemic, North Market Spices needed to optimize their online presence and find a way to keep their customers happy even if they could not visit the shop. They had an existing eCommerce website, but it was very basic and lacked the dynamic energy that their customers loved about them. It did not showcase their uniqueness and extensive product range.

SOLUTION

Design an eCommerce website with optimal user experience. Showcase the full range of products offered, and keep the vibrant and appealing unique qualities that North Market Spices is known for.

KEY FEATURES

eCommerce Website
SEO
Brand Representation through design

Get In Touch

Client brief

Our Approach

North Market Spices, located in the Historic North Market in Downtown Columbus has offered unique and custom blends of spices to Central Ohio and beyond for 14 years. With the onset of pandemic in-person restrictions in 2020, they needed a solution for online sales to keep their customers all over the US spicy while they were stuck at home. Their unique and vibrant branding needed to be a focal point of the site development.

Contact Us

What we did

Greenbaum Stiers designed and developed a new website for North Market Spices using WooCommerce on WordPress. With this new design, we were able to focus on including the full range of products they offer which made it easier for their customers to browse and purchase online, while respecting the COVID-19 in-person restrictions. With a brand new, unique and exciting website all set, Greenbaum Stiers paid focused attention to the performance of the website. As an eCommerce website, Performance Optimization is key. Their site was optimized for speed and exceptional User Experience (UX). Our website design approach aimed to reflect the qualities that North Market Spices is known for and the outcome was a bright, vibrant, and appealing website that customers were happy to use during one of the bleakest times in US History. The special care that Greenbaum Stiers set in place for the North Market Spices eCommerce site still proves to be a success, even through the lifted restrictions and return of normalcy.

The results

We Delivered

1

Elevated online presence

2

Brand Representative design featuring full product range

3

Powerful eCommerce Website/Optimized UX

Great group. They’ve helped take our biz to a new level. They aren’t just another vendor; they feel like a partner is biz. They want us to succeed and it comes out in how we work together. Plus they have an entire team. Not a one or two man show. And we aren’t just one of 1,000 clients. Best of both worlds.

runner 96

May 28, 2022

Start the conversation
with Greenbaum Stiers

Whether you’re a burgeoning startup or an established enterprise aiming to expand, Greenbaum Stiers is here to assist. Contact us today to schedule a no-obligation consultation and discover how our dedicated team can help your business flourish in a constantly evolving world.

"*" indicates required fields