Free & Proven Marketing Tips
The Straight Talk on SEO Strategy and Rethinking Yours With Greenbaum Stiers
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How Greenbaum Stiers Strategic Marketing Group Optimized our E-Commerce Client’s Google Ads for Holiday Success
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Harnessing the Power of Video in Modern Marketing
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Guarding Your Facebook Business Page: Defending Against Fake Profiles and Scammers
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Navigating Apple’s Privacy Maze: Understanding iOS’s Impact on Location Data in Google Analytics
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The Imperative ShiftWhy Relying Solely on GA4 Could Undermine Your Google Ads Campaigns
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How to Make an Email List and
Capture Leads
What is an email list? An email list is simply a customer list that you use for email marketing. It will be larger than your business customer list, as it will include previous clients and prospects as well. Clients are customers who have already patronized your...
10 Ways to Skyrocket Your Email Click-Through
Rate (CTR)
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6 Email Marketing Tips to Increase Your Open
Rates
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Why a Small Business Website Should Be
Your Priority
Why a Small Business Website Should Be Your Priority in 2022? Because 97% of people search a business online before going to it. If you don’t have a small business website ready for them, odds are that they won’t be walking through your doors. Couple that with labor...
How to Increase Restaurant Sales with an
E-Commerce Website
To help your business remain successful against these challenges, we’ve begun a series of articles on how to add e-commerce as part of your business plan. Read our previous post here that delves into how to start an e-commerce website in 2022. This time, we’re...
Expanding Your Reach: How to Start an
E-Commerce Website
The 2020 shutdown proved catastrophic for many small businesses who didn’t know how to start an e-commerce website. Without a way to adapt to an online or distanced environment, revenue went down, and doors were ultimately closed. While many areas have opened back up,...
How To Use Schema Markup To
Control Your SERP
Appearance
Ask Yourself: When you Google a question, do you click on the first answer that pops up or do you scroll to the bottom? You already know the answer, and so do we; most searchers will click on the links towards the top because it's the first answer they see, and those...
7 Reasons Why Small Businesses
Should Blog
Having a digital presence is crucial for any business, no matter how small. Local restaurants, mechanics, and more can all see greater success by properly using websites, social media, and more. The same is true for having a blog. While it may seem like a pointless...
How To Use Video Marketing To
Increase Customer Engagement
When trying to grow your customer engagement online, it’s easy to plateau. Too many businesses sit on social media pages with little followers and targeted ads that bring in little revenue. As the marketing landscape changes, so do the methods advertisers use to bring...
Greenbaum Stiers Records 5-Star Rated First Review
on Clutch
At Greenbaum Stiers, we specialize in learning your business, identifying your challenges, and creating powerful solutions to help you achieve your goals. Our team is passionate about helping businesses grow through proper branding, website design and development,...
Having a
High-Quality Website: Everything You Need to Know
These days, having a high-quality website means everything. All it takes 2.6 seconds for a visitor to have a first impression of your website. If your site is lacking in content, is confusing to navigate, or is hard on the eyes, then you’re going to miss out on...
How to Maintain a Good Online Reputation
You’ve worked hard to build a great online reputation. After getting some decent reviews and engagement, you’re at a fine place for new customers to get a positive impression of your business. Now the goal is to maintain that reputation. The job isn’t done when you...
Building Trust With Testimonials, Reviews,
and Case Studies
How does a business build trust with its customers, though? There are several ways to do this, but we recommend building trust with testimonials, reviews, and case studies. Why is Trust in Your Business Important? As we stated before, trust is critical to the success...
How to Promote Your Business: 10 Easy Steps
You Can Take Today
You've done the major legwork to create a business, and now it's time to promote your business. You have started with that killer idea and jumped through all the legal hoops to get setup. Now that you're all ready to go, you need to get customers in the door. The...
Google Page Experience Update: What it Means for
Your Business
User experience was already a factor in ranking, but Google is introducing new factors and measuring tools that will make it more precise. In a nutshell, it wants to ensure that if people are having a bad experience on a website, it will not rank highly in search...
Mistakes When Posting To Social Media
It's easy to make mistakes when posting to social media. Today, utilizing social media is an important way to grow your business. While most marketers would advise you to use it, you must remember one thing above all else: Social media is a tool. Like any tool, social...
The Importance of Digital Marketing
Strategies
When it comes to marketing, using the digital space is a must. Marketing spend for online tools has increased exponentially over the past year. It’s also critical that you come up with some digital marketing strategies before you dive in. If you try to market without...
The True Cost of In-House Marketing
Vs an Agency
Business owners always ask: In-House Marketing Vs an Agency, which is better for my business? When it comes to developing a marketing strategy, there are two main ways to handle it: Hire a team of marketing staff in-house to work on your campaigns full-time. Contract...
Direct Mail Vs
Email Marketing: Which is Right for You
In a growing technological age, email marketing has become a prime tool for promoting one’s business. The instant delivery, links that people can follow, and easily measured results make it an attractive option for many. Despite that, direct mail marketing is still...
Facebook for iOS: How iOS 14 Impacts Advertisers
IDFA CHANGES Every Apple device has an IDFA or identifier for advertising. In a nutshell, it’s a unique ID assigned to each device. Anytime that device visits a website, downloads an app, or clicks on an ad, that IDFA shows up, making it easy to target where a device...
Greenbaum Stiers delivers the Virtual Office,
Intranet Solution
Our friends in the foodservice industry have reduced capacity due to social distancing, which has forced many to pivot quickly to online ordering and takeout or partnering with a delivery service to keep the lights on. The home service industry has seen a boom in...
Facebook
Recruiting Blitz
A home improvement client of Greenbaum Stiers had all the business they could imagine, but they were short on workers to complete jobs. Due to COVID 19, more people were working and schooling from home. The need for home improvement companies was on the rise....
5 Tips on How to Blog Like a Pro
Did you know that a blog can increase credibility, visibility, and your customer base? It sounds crazy, but it’s true. As we move more into a digital age, people want to find information online. Building a website or social media page is critical, but that’s just the...
Measuring Your
Business Goals in a Tough Year
A New Year’s resolution is a tradition many participate in. Tired jokes of exercising aside, it can be a helpful way to set some tangible goals for your business and aim to achieve them in a reasonable amount of time. 2020 hasn’t been good for business goals, though....
How to Build an Online Audience
Change With the Times With everyone at home these days, building an online audience is more important than ever. Having an online audience allows you to engage with your customers at any time. The more you reach out to them, the more your brand stays relevant. Many...
Four Ways Restaurants Can Survive Coronavirus
& Social Distancing
With social distancing in place, it's safe to say businesses have to make some changes to adjust to this new consumer landscape. Although many industries have taken a hit, the restaurant industry is facing some of the most significant challenges. Sit-in dining is no...
Tips For
Strategically Advertising During A Political Year
The 2020 Political Year Will Make Traditional Advertising Difficult... Advertising appropriately during a political year requires strategic planning. You don’t want to waste your marketing budget on TV commercials during a political year because you must worry...
How to Do Email Marketing, Email Marketing Strategies,
and the Best Tool
for Email Marketing
BUILDING AN EMAIL AUDIENCE USING EMAIL MARKETING CAN BE HARD… Has trying to do email marketing left you feeling like this? Do you have a message of a particular product, service, or piece of information you want to share with other people?Email marketing is one of the...
The Importance of Graphic Design
& Branding
You only get ONE chance to make a first impression, so don’t waste the opportunity! Professional graphics and consistent branding are an absolute must in today’s world. Your logo and branding sets you apart from your competitors. Make sure your logo and identity...
Why social media
management is important for your business
There are so many reasons! In the following list, we’re going to go over some of the ways that proper social media management can take your brand and your business to the next level. Everyone is on social media! Odds are, every single person who is looking to buy a...
Why You Need
A Website
HOW A WEBSITE GENERATES LEADS AND INCREASES PROFITS Customers expect a legitimate business to have a website. Without one, you lose value as a reputable brand against your competitors.A good website provides proof to your customers by providing space on the internet...
Preparing
For The New Year
General Consulting & Planning for 2019: Every business needs a strategic action plan and a trusted team member to help implement that plan in order to grow their business in the following ways: Provide a sense of direction and outline measurable goals.Guide...
5 Reasons Why Your Company Needs
Reputation
Management
5 Reasons Why Your Company Needs Reputation Management The benefits of having good Reputation Management. 1. To Build Trust and Credibility: Having clients and a community who trust you directly affects your success. Most people discuss their purchases and experiences...
How to Build a Brand; Strong, Sustainable
and Trusted
How to Build a Brand that is Strong, Sustainable, and Trusted Expert Tips from Ron Greenbaum: The Basement Doctor Ron Greenbaum has over 40 years of experience as a serial entrepreneur growing successful businesses from the ground up. Ron is most well-known for...
Why Most Businesses Fail and How To Make Sure Your
Business Succeeds
Many small businesses are in what we call a brand crisis. They don’t have an effective brand story, brand position, and brand journey. These are key areas that give clarity to who they are, what they do, how they do it, why they do it, and how they help make the lives...
How To Improve Your
Marketing
One of the most common reasons that businesses fail is they don’t know how to effectively market and breathe life into their own brand. A successful company takes the time to discover who they are, craft what they do and why they do it. Next they implement their brand...